Most creative teams are talented. Most creative teams are also working around a broken process they've just learned to live with, requests coming in through DMs, unclear ownership, no single source of truth, and a perpetual scramble to reconstruct what happened and why.
I've spent a significant part of my career building systems that fix that. Not by overengineering a process nobody will follow, but by designing lightweight, practical workflows that match how the team actually works.
At Adobe, I designed and improved an Airtable-based intake and tracking system for global content production, replacing an ad hoc mix of email, Slack requests, and tribal knowledge with a structured workflow that gave stakeholders visibility from request to delivery. The system supported GTM programs, localization pipelines, and cross-functional campaign assets across multiple product lines.
Across financial services (Capital Group, Bank of the West, City National Bank, US Bank), I built and maintained project infrastructure in environments where accuracy, audit trails, and stakeholder communication weren't optional. Financial services moves methodically, and that discipline sharpened my instinct for documentation, version control, and process clarity.
The tools change. The goal doesn't: fewer surprises, faster delivery, and a team that knows what's happening without having to ask.